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9 tips to increase traffic to your property listings.

Posted by Property World Listings Team on 8 August, 2017
| 38 Comments

How to increase traffic to your property listings

You are a real estate agent, property owner or any other person and you have a property for sale. Marketing a property isn’t that easy. Advertising a property is costly when it comes to Print media and certain avenues. Even when given a free advertising space, it may not be that easy to sell your property listings. Obviously, there are tens to thousands of properties for sale in your neighbourhood/ city that are as good as yours or even better.

When it comes to advertising your property online, there are a few things you can do to improve the ranking of your property. Here are a few tips:

  1. Promote your properties on several websites.

    The potential for the visibility of your property listings is important. Even the biggest property sites like Trulia, Zillow and Homes.com that receive millions of visitors cannot guarantee you a top rank of your property. In fact, property seekers access property listings in several ways called channels that include organic search, direct search, paid search and social outlets. Organic search means that someone goes to a search engine like google and types a key word and results appear. If your property listing is not optimized (SEO), then your property listing will not rank.  Even when you have your own website, it may not be wise to close yourself to other websites. So keep in mind to take your chances. Try also to list your properties with Property World Listings and remember to share your experiences.

  2. Write proper title for your property.

    The title of your property may be the most important metadata on your advert. On your title include the type of property and its location e.g. 3 bedroom house sale Montgomery, Alabama, USA. It may be alright to have an address as title for your property but that will only do you good when a visitor is accessing your website through direct search. Your title should give more details so that the person viewing it on the search engine should click on it.

  3. Write an attractive description of the Property

    When writing the description of your property, be relevant to what would attract you. Ask yourself, ‘what would attract a viewer of this listing?’ But always remember to be truthful. The description is your opportunity to provide buyers with more information about the property. Be sure to use complete sentences and correct spelling and grammar.Organize information in paragraphs with similar information grouped together.Start with the most important details that buyers need first, such as additional details about your property. Include specific information like size, age, location, amenities/features, etc. Clearly state the property’s condition. Be sure to mention any flaws or repairs.Make the description as readable as possible. Adding a creative, human approach to your descriptions boosts calls and sales.

  4. Attach compelling images

    Make sure your online property listings are compelling. Like I said before, compelling in real estate means pictures! Make sure you attach beautiful pictures to your listing. 6 pictures or more are twice as likely to be viewed by buyers as listings that have fewer than 6 pictures. Try to see how the website you are using displays property listings. How is the gallery showing? Display of pictures may add additional beauty to your images for the viewer’s impression. Try also to view Properties display on Property World Listings.

  5. Give a keyword for your listing.

    The importance of a keyword when it comes to search engine optimization cannot be overemphasized. It may not be adequate to post your property without optimizing it for a keyword if we really want your property listing to be ranked. This is the job of our back-end team. Do your job from the front-end submission and leave the keyword issue to our team

  6. Share Your Listings on Social Media

    There are millions of people on social media and it is important to take advantage of this traffic. Several websites including ours will easily enable you to share your property listings to your networks on Google +, Facebook, LinkedIn, Twitter and so on. Simply posting property listings with no context can have the reverse effect and the Likes and Followers you have slowly built, will quickly disappear. If there is a property listing with an appealing narrative, then make sure to comment about the listing and explain why you think your network needs to see it.

  7. Create a video tour of the property

    The benefit of video tours are that you can gain search engine traction, since videos are indexed. Be sure to optimize the video title and description by including the address, MLS number (if any) and some keyword-rich copy. Property video tours can either be cheap or highly produced. If you’re selling a luxury property with a favorable commission, it is worth spending upfront to market the property in its best light. If you put yourself in front of the camera to tour the viewer, then this can build even more trust, demonstrating to people that you know the property inside and out. It’s also a good marketing strategy to capture other sellers looking to find a listing agent

  1. Enhance the listing with additional information

    One of the many benefits of Property World Listings website, is your ability to further optimize your own listings, beyond what is shared in the MLS. This can include customizing the title of the page other than the address. Other ways to enhance your listing are to include a video tour, customize the URL for a better click through rate in search engines and provide more keyword-rich copy. This will send more signals to search engines to help rankings of your property and make the listing more link-worthy. Not all websites have all these features.

  1. Make your property a featured property

    Sometimes you need to put content in front of existing traffic to get noticed, and there is no better place than your home page to do this. Our website offer clients a variety of featured property listings options that funnel traffic to your listings quickly. We also track visitor metrics such as conversion rate, and this is on average a higher rate for site visitors that have viewed a featured listing. In some cases, 1 single listing can be the featured listing, which for an individual agent with only a few listings, does a great job of shining a light on a property.

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